Saturday, May 31, 2014

Online Fashion War in India

As more and more people in India are getting comfortable with online shopping, the war is hotting up in this fashion space. There were already many Indian big players like Flipkart, Myntra, Jabong, Snapdeal etc. But, Amazon coming to India has made the competition tough. This prompted Flipkart to consolidate it's position buy buying Myntra in a whopping Rs 2000 cr deal. Time will tell how much dent Amazon can make to Indian player's share. But, one thing is sure it's good news for the consumers. The more the competition, the more beneficial it will be for consumers.